FAQ: What is happening to the high end market updates for homes $800,000 to $5,000,000 year to date?
First a simple truth, homes are selling!
Optimistically it is important to look at how 2010 is coming together. From a look at the numbers of what is selling YTD in Northern Nevada we have sold over 4,085 homes and counting. Comparing 2010 to 2008 with 3,591 sales and 2009 with 5,253 sales we still have 1,396 homes in escrow and 2.5 months to close them so we look good to equal or exceed 2009. Inventory is falling in 80% of the markets. I realize that the press, blogs, news reporting and on are beating an awful drum beat but we are doing much better than the public realizes. That said we have a very long road ahead of us to a stable and growing market in all price points and when that does happen we need to be prepared for growth of 1.5%-3.5% with 2.5% being more the norm.
FAQ: When will the market stabilize? That day will come when we have reported that we have had 120 days or more of price firmness. Today in homes priced under $450,000 the best bet is summer of 2011. For homes over $450,000 to $800,000 the best bet will be 2012.
FAQ: Is it time to start fresh and re price our high end market?
I am suggesting that as owner’s of high end home’s you may want to sit down and take the time to consider taking serious stock of the Northern Nevada housing market and high end home sales. I am finding all high end sellers are shocked, disappointed, dismayed, angry, confused, frustrated and in many cases all of the above with a dash of disgust added to the poor showing (or sometimes good showings and no offers and feeling all the time that you are living in a fish bowl) and of course the lack of offers.
Take a moment to ponder these numbers for a moment: 65 high end homes have sold or are in escrow today. That means on the average each month 6.5 sellers sold their homes. Or put even more directly each week 1.6 sellers sold a high end home. From a sales point of view selling that many homes is excellent but with the glut of homes that need to be sold it is a drop in the bucket. There are two ways to bring buyers to the market. Artificially create a sellers market or two adjust prices to the level where more buyers can buy. Maybe and this again is just a suggestion, perhaps as the owner of the home you might want to re visit where your home sits in the market today and listen to what is said about price being critical, if values can change should your price expectations and asking price not keep pace with the changes? Or conversely maybe your prices were so high that each price reduction was a “day late and a dollar short” and then again maybe your agent is a hobbyist and wanted the listing to badly that they failed to be honest with you on what the market is doing, or maybe just a little of both? Price and pricing expectations are the age old nemesis of real estate. All too often I and other great agents find ourselves defending a price reduction because of failed past price reductions, objections to pricing at the right price to sell for fear of getting a “low” offer, or past estimates of value/appraisals, or what the home was valued for 4 years ago, the cost to build the home today or “improvements”.
Downward pressure on prices is hell for all.
Change is tough.
As we complete our 5th year of the market down turn (yes, 5 long years) time and time again the question is being asked when is the bottom going to be found and when will prices move up noticeably? The answer to the 2nd question is a bit easier than the first question but let’s address the 1st question first. For 80% of the market the bottom is doing all it can to form now. For 29% of the market the bottom will begin to form as soon as the bottom firms up, maybe starting next spring, for 1% of the market the very best educated guess is maybe late spring/summer of 2012. The markets will continue to overshoot the real bottom through this winter but by June the homes under $450,000 will be forming real foundations of value (with a small chance for a 3% “surge” in prices). For homes over $450,000 but under $800,000 mid to late summer a tentative bottom should form a bottom and it should be fairly firm by the end of 2012 with the real danger to these homes being price reductions from the luxury home market pressing down on these homes stalling price stability. The bottoms when acknowledged by the media and the public will lag the real market by 120 days and as much as 180 days. That said housing as a whole will not be off the critical list before spring of 2012. So what about the 1%, the homes priced over $800,000?
Here are some numbers to look at:
2010 sales year to date have amounted to 4,086 closed escrows. Homes priced over $800,000 account for just 1% of the sales yet these homes account for over 9% of the market for sale and are growing. On average the asking prices for homes for sale are averaging something over $308,000 or over 20% over what the average homes have been selling for in this market segment.
For the homes that did price to attract an offer the average price negotiation was +10%. In a healthy market 3% is what the market looks for. This suggests again it can be reasonably assumed that the average home for sale is overpriced by as much as 30%. The rest of the market has already has closed the gap on such price inequities except the high end homes.
This segment of the market is comprised of well to do homeowners with normally deep pockets and strong egos that can afford to see the world from their viewpoints. Unfortunately so can the buyers. Most homes in this range sell only because a buyer has made the decision to own. At this price point no buyer has to buy, they have alternatives, and time.
The danger facing the high end market is time and age. As an owner of a high end home you may want to step back and look at the changing face of your own market as changing lifestyle needs, age, health and families growing up and moving away lead to many owners no longer needing the home they are living in and this segment of the market will continue to add inventory while other parts of the market stabilize. The majority of high end homes were built before 2004 and therefore are no longer “near new” homes (that is a grace period from new to 5 years). We now have a 6 year+ gap on age and growing all the time of these homes. All the while in our most thought out places to live the availability of lots is considerable. In Arrowcreek and Montreux to name two places the potential lot inventory is huge. As an example of what we can expect for lot values to come can now be seen in Arrowcreek this year with 10 lots out of 12 sales having closed escrow in 2010 under $65,000, all foreclosed and more will be coming along as more sellers plan strategic defaults on land that they paid up to $700,000 for lots worth a fraction of that amount today. As market conditions improve, as confidence enters the market in force overpriced inventory will naturally move buyers who can buy in this price range back to new construction. And you can be sure the builders will run a tight bottom line to attract those buyers. It is very feasible that 80% of our high end buyers will move to new construction by 2012 and not be willing to pay high prices for the old luxury homes for sale.
FAQ: Does it make sense to wait for the market to come to me?
What does this mean to you? Without pricing for the current market and adjusting quarterly for changes coming we will continue to see the gap in luxury homes grow, showing will stay very low and inconsistent and the buyers will be cherry with their offers and many buyers will just continue to stay on the sidelines and wait to pick off the really good buys (distressed/strategic defaults/highly motivated sellers).
Now for the answer to the 2nd question: When will prices for the high end market turn upward measurably? Sadly not in 2011 and not in 2012 can that be expected. The inventory is naturally going to far exceed demand forcing or holding prices down and by 2012 we need to expect that buyers will begin building new homes for themselves. I know that this question is being asked “A buyer cannot build today for what they can buy my home for” and that is a true statement as long as the buyer must build at the costs that the average home was built for in pre 2006 and pays pre 2007 prices for the land, but what you built your home for is not a measure of value, never has been. Always keep in mind that buyers in these price points have options as well and will always justify building. Therefore having a brand new home in 2012/13 and paying more for the home because it is new and the buyer built what the buyer wanted will justify the buyer’s decision to move away from the resale market.
Here is a quick thought. Assume a free and clear $1million dollar home. Assume taxes @ $10,000 year. Assume yearly cost to care for the property @ $6,000 and assume utilities at $8,500 year and association fees of $2,500 a year and misc. of $3,000 or a total cost to own your free and clear home of $30,000. Now assume that you decide to wait out this market to obtain your price and that will be 10 years at an even 3% growth rate or $300,000. Now assume that same $1 million cash is invested and will earn you a lowly 1% or $10,000 a year. At an average growth of 3% then in 10 years after selling costs you more or less will net your price difference that you want today but paid $300,000 out of your pocket to obtain your price for a zero net gain. Now what about that money earning that lousy 1% over the next 10 years? In a ten year wait for the market to return your value to you that means that you will spend $300,000 plus the lost value of your money. So in fact you might as well account for the $10,000 year income on your money x 10 years for another $100,000 for a grand total of $400,000 waiting to get what you think your home is worth today. I guess that the question comes down to this. Is this good business for you?
In fact the ultimate answer two question 2 as to when will high end homes (and this goes for most homes as well) go up in value will depend on how fast new construction can come on line. When new homes being built become a factor in the market place and after those new values have had a chance to percolate down into the resale market older homes will begin to rise in value, and not until then. So there you have your answer on when prices will move up again instead of down or dead flat. Sometime after 2012 will be the earliest possible time to see any growth and most economists do not see that before 2013 so my simple math above is basically 2+ years out.
Please give me a call so I can answer more directly all of your questions.
Sincerely,
David Morris



